PRRI's web team reinforces client goals and increases efficiency across all departments, including meetings, membership, marketing, communications and administration. Client websites serve as the nexus of communications, often resulting in immediate participation in client activities even before any marketing materials are released.

Individual client websites are constantly maintained and updated with new content, as well as complete archives of meetings, activities, and publications. Website traffic has increased, on average, 30% per year, delivering content to over 1.8 million visitors last year alone!

Case Study: PRRI created a website for a client organization and promoted online meeting registration in print materials and eBlasts. Monthly website traffic increased from 700 individuals to over 5,500. The client achieved record-breaking number of meeting registrants, 75% of which registered online.

Case Study: A client needed a new membership recruitment strategy. PRRI created a customized online membership package that streamlined the application and sponsor support process. Through web and print marketing, the client accepted 310 new applicants within 30 months. The addition of the online application, used in conjunction with the traditional paper copy, increased total membership by 477, a 17% increase.

Case Study: A research foundation needed to increase the number and diversity of applicants for its awards. By developing a custom online awards package, with a more efficient process, and promoted its availability at meetings and online communications, the number of applicants increased by 35%.